There’s never need for negative impact – that’s how we see it anyway. Positive impact, on the other hand? Yes, there is need for that. That’s why we work with Action Against Hunger and serve Belu Water (the UK’s most ethical bottled water – all profits go to WaterAid). That’s also why we train our people, carefully choose our sources and make working fun. Whether it’s people or provenance, giving something back or making something better, we apply our heads and hearts to it.